Look out honey, cause I'm using technology....

Those of you who subscribe to this blog may remember us talking about new print technology back in July. The people who print the shirts for the Cambridge T-Shirts site are introducing something called Digital Direct which allows printing straight onto shirts.

This allows us to put more colour and detail onto the shirt while still giving you a hard wearing and long lasting design.

Unfortunately the technology is currently still being tested so we can't put it in the main shop yet, but we have just taken delivery of a sample shirt printed to test the colours and print quality and we got sooooo excited we thought we would share.

So here are some pictures of the first sample for your perusal, check out the lovely crispy colours on a fresh October day in Cambridge :)

If you can't wait to get you hands on some Cambridge based produce you can always check out the Cambridge T-Shirts site and see what products and designs we have available right now.

Waiting For The Big One...

So you may look at the current designs on the Cambridge T-Shirts site and wonder why they are not a little more 'fancy', you may rightly assume my limited artistic abilities have something to do with this, but wait.... let me play me geeky get out of jail card!

Our current printing technology uses plot printingwhich gives great quality hard wearing results, but limits us to pretty simple designs. There are all sorts of rules that have to be followed to get designs to print using this technology, you can't use more than three colours, no element of the design can be less than 1.5mm, etc, etc, etc... painful in other words, but a change is about to come! None of our existing designs are going to vanish and we will keep using the existing technology because it gives some really cool results, but very shortly we are going to start using some cool new technology called " Digital Direct".



With digital direct, no transfer material is needed anymore, which looks better and makes the shirt more comfortable to wear. It's basically a mighty big ink jet printer you stick a whole T-Shirt in at a time.

This means we can get a whole order of magnitude more fancy in our designs and that some of the things we have been promising will shortly start to appear. Just as a taster check this one out for the River Cam Surf Punting Club...



And if you can't wait you can checking out the current range of local things for local people right here.